The purpose of this study was to conduct a qualitative investigation of student narratives (N=167) about the contemporary issue of recruiting high-profile African American male student-athletes. Participants were asked to view a scene on recruiting from the film, The Program (1994). Participants were then presented with questions regarding a recruiting trip by an African American football player to a traditionally white campus. Findings indicate that both Black and White students perceived the African American male student-athletes in the film scene to be more “athleticated” than educated. They were also perceived as stereotypical sex-objects.

When athletes (especially male) show up at the school, the program does everything it can to show the athlete how fun it would be to go to school there, i.e., greeted by beautiful women, surrounded by beautiful women and taken to parties with beautiful women. Nothing academic is shown to them.