Date of Award
University or Center
Clark Atlanta University(CAU)
Providing an improved basis for articulating the nature of transnational television and its potentials for improving relations among nations, is the central focus of this study. We are motivated to research this subject because we believe the existing perspectives on it need to be revised in line with present day reality. Our point of departure is the thorny issue of "cultural imperialism." In re-evaluating this issue, some fundamental questions are raised to determine whether past perspectives fit present day realities. Using the elite theory of power in various societies, aided by Johan Galtung's model of a global communication in "four worlds," we see a pattern of global television that suggests commonalities in underlying reasons for their establishment in various countries. In both developed and developing countries. We acknowledge with the support of a literature and data existence of a global systemic domination by the technology rich nations over the technology poor ones. But there are also substantial evidence to prove that some of the poorer nations exercise some degree of autonomy. That makes more difficult to try to explain "cultural imperialism" simply as a relationship that sees developed and developing nations as simply a dominant/subordinate association. Through a strategy of originating intent we are able to show that the elite in various societies acquire television mainly to satisfy either their political, economic or social interests.
Ogbe-Ogunsuyi, Austin, "The politics of the transnational television: beyond the cultural imperialism question" (1994). ETD Collection for AUC Robert W. Woodruff Library. 3314.