Date of Award

January 1939

Degree Type

Dissertation/Thesis

Abstract

In these days of keen competition, it is particularly necessary to give special attention to the business side of newspaper publishing. The first aim of the analysis underlying this thesis is to examine the financial policies of the Negro and foreign language weeklies in the United States, 1938, through a study of their balance sheets and profit and loss statements. The second aim of the study is to make a comparative analysis of their advertising rates. This is done by seeking the correlation of the advertising rate and the size of special population in the city of publication of the special paper and the correlation of the advertising rate and the circulation of the paper. If the study helps serious students and editors and publisher of the Negro and foreign language papers to a better appreciation of the need and merits of sound business principles as tools of management in the two publishing fields, the author will consider her purpose fulfilled.

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