Date of Award

4-29-2016

Document Type

Thesis

Degree Name

Bachelor of Arts (BA)

Department

Psychology

First Advisor

Dr. Mary Ukuku

Abstract

Background: According to the CDC, African Americans tend to bear the most significant burden of HIV, making up 44% of new HIV infections, while only accounting for 12% of the population. The present study will address the gap in literature on African American women, their usage of social media and how this may influence their attitudes toward sexual risky behaviors and social relationships. Methods: Approximately 150-200 African American undergraduate college women were recruited, after informed consent was obtained, participant's completed 4 surveys (The Brief Sexual Attitudes Scale, Condom Attitudes Scale, Social Network Affinity Scale, and Social Provisions Scale). Researchers hypothesize that women that use higher levels of social media will have more negative sexual attitudes as well as negative social relationships. A total of 119 women completed the survey. Results and conclusions: Participants that spent more than 8 hours on social media had a weakened attitude towards their responsibility to take birth control. Participants that spent between 9-12 hours on social media had a stronger attitude toward the physical act of sex as compared to those that spent 1 -8 hours. There were no other significant differences among the other subscales. Integration: Participants that had between 3-4 social media accounts felt a weaker sense of belonging to a particular groups as opposed to those with no social media. Alliance: Participants that had 3-4 social media accounts felt a weaker sense of counting on others, compared to those with 0 accounts. Guidance: Participants that had between 3-4 social media account felt a stronger sense of direction from family, than those with 0 accounts. Attachment: Participants that had between 3-4 social media accounts felt a weaker sense of attachment to family, compared to those that had 0.

Creative Commons License

Creative Commons Attribution-Noncommercial 4.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License

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