Date of Award
Bachelor of Arts (BA)
This study explores the factors that influence how students at Spelman College form their online identities on social media sites (namely Facebook). In consideration of the history of the stereotypical images of black women in the media and the rise of black women creating counter narratives through the use of the web, this study explores how both of these instances effect the development of an online presence for black, female millennials. As an exploratory study, this investigation specifically explores: (1) What factors influence social media usage for black, female millennial students at Spelman College?, (1 A) How does perception of the representation of black women in the media influence social media usage for black, female millennial students at Spelman College,2) How does the intersectionailty of identity (primarily gender, race) affect the development of online identities on social media sites for black, female millennial students at Spelman College?, (3) How do students resist and/or uphold social constructs of gender and race, through their social media profiles? This cross-sectional study uses surveys, semi-structured interviews, and content analysis to explore the aforementioned questions. The results from the study suggest that one's social location of being a black woman directly influences how one navigates identity on Facebook.
Jones, Hadiya L., "Black women in the virtual world: Spelman College students and the development of online identity" (2015). Ethel Waddell Githii Honors Program Theses. 8.
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